About us

Discover who we are at Fundación Alhambra Guitarras. Learn about our history, cultural and social mission, our team, Board of Trustees, and our commitment to the Spanish guitar as a cultural and emotional heritage.

Origin and history of the Foundation

The story of Fundación Alhambra Guitarras begins in 2022, but its roots go much further back, into the long history of Guitarras Alhambra.

The Foundation was established as a private, non-profit organisation with the aim of keeping alive the legacy of more than 60 years of support for the world of the guitar.

It all began with a company that not only builds guitars, but also encourages study, professional development, and excellence among guitarists around the world. With that background, we wanted to take one step further: to create an independent cultural entity that supports the art of the guitar from a broader, more inclusive perspective, with an international outlook.

Today, we are recognised as one of the most active and respected institutions in promoting and protecting Spain’s guitar heritage worldwide.

Our cultural and social mission

Fundación Alhambra Guitarras has a very clear purpose: to protect, promote, and showcase the Spanish guitar as a living heritage—full of art, education, and social meaning. We strive to combine art, inclusion, and excellence in everything we do.

Our work focuses on three main areas

Music and Culture

We create and support high-level artistic projects. We promote international competitions, original guitar composition, sponsor festivals and international Spanish guitar competitions, and support young performers in their professional careers.

Education

We promote the study of the guitar from early childhood through to professional training through scholarship programmes, partnerships, and special educational initiatives.

Social action

Music can be a driver of social change. We believe in the guitar as an instrument for personal transformation and for physical and mental recovery. We promote inclusion programmes, physical and mental rehabilitation, and social reintegration.

Our team

The Foundation is made up of a team of professionals from the worlds of music, cultural management, and education.

Board of Trustees

Our Board of Trustees, the body responsible for guiding the Foundation, is made up of recognised figures from the artistic, academic, and legal fields:

Mr José Jorge Botella Trelis

President

Mr Valeriano Torregrosa Pérez

Vice President

Mr Juan Sanchís Jordá

Secretary

Mr Rafael Aguirre Miñarro

Trustee

Mr Manuel Desantes Real

Trustee

Mrs Marisa Fitor Vilaplana

Trustee

Mr Damiá Lloréns Picó

Trustee

Mr Tomás Marco Aragón

Trustee

Mr Juan Luis Nicolau Gonzálbez

Trustee

Mr Juan Sanchís Reig

Trustee

Equipo de dirección

Mr Josep V. Valero Valero

Advisory and Strategy

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